Brand positioning refers to the "mental space" a single brand takes up in the consumer's mind. When implemented correctly, this strategy can change how consumers perceive your brand. Knowing how to build a brand strategy and successfully implementing it is key to any good commercialisation plan and a key plank in the IP strategy.

An IA/IP strategy is important for any business that wants to maximise growth, innovation, and profitability. Learn how to develop an IA/IP strategy. Read now.

Whether you’re a start-up or a well-established corporation, IP protection is essential for every business. We explore the key benefits of IP protection.

Plan for your exit now

Intangible asset issues for start-ups

Licensing as a business model