Extract maximum value from your intangibles
What we do.
We work with innovative businesses to create simple but effective strategies to manage intellectual property and intangible assets, and deliver an implementation plan and budget to execute those strategies.
Many businesses grow their IP portfolios in an ad hoc manner, making decisions about R&D investment, freedom to operate, filing for protection, prosecution and renewals on the fly without any coherent mapping to their overarching business strategy. Often there is no dedicated IP management function, with these tasks falling to either an owner/manager or CEO, a marketing manager or the CFO.
This can result in unnecessary risk exposure, wasted costs, misspent management time and potentially missed opportunities to secure IP that will support business strategies. You can avoid these issues using our virtual IP manager service to oversee your IP strategy and portfolio.
Given that your intangible assets comprise around 80% of your business value, are you giving it enough management attention?
Take our intellectual asset health check to see where your business may need help.
Our services.
IP strategy development and implementation
You can receive help to create and then implement an intellectual asset (IA) strategy. You may be eligible to participate in the Beyond IP programme powered by Callaghan Innovation co-funding.
In Stage 1 of the Beyond IP programme, we work with you to create an IA strategy that maps to your business strategies.
In Stage 2 of the Beyond IP programme, we help you implement the strategy developed during Stage 1. This may involve conducting freedom to operate searches, international trade mark clearance searches, advising on ownership and commercialisation agreements, IP valuation, competitive intelligence searching and so forth.
We can also supply a virtual IP manager, who will work part time within your business to oversee your IP strategy and portfolio needs.
Your business may be eligible for 40% funding up to $10,000 from Callaghan Innovation to undertake the Beyond IP programme.
Freedom to operate and international trade mark clearance.
Conduct searching to ensure you do not infringe on IP rights owned by other businesses.
Investors and innovation funding agencies will usually want you to undertake searches to ensure you do not unwittingly infringe IP rights owned by others. We can undertake patent, design and trade mark searching for you, and provide advice on how to achieve freedom to operate.
Commercialisation support.
Let us help you with your plans for commercialisation
An independent commercialisation assessment will highlight potential pathways to market, the competitive landscape, and what work may need to be done to determine whether you have a product or idea that will meet unmet market needs. Work with us to create a commercialisation plan to take your innovation from idea to market.
Intellectual property application services.
We will help you to file and prosecute patent, registered design, trade mark and PVR applications.
We can file trade mark or registered design applications for you in any country of interest.
Our consultant patent drafters help you create a solid patent application for your innovation.
Licensing strategy and execution.
Leverage off the channels developed by a market leader through a licensing business model.
You can receive help to develop a licensing business model, including royalty rate assessments, prospective licensee identification, technology marketing communications, negotiation support and licence agreement drafting.
Investment support.
Whether you are seeking investment or looking to place an investment, we can help you achieve good outcomes.
For investors we can conduct thorough due diligence on the IP underlying the investment. We often find issues with ownership chain of title, freedom to operate or potential validity issues.
For businesses seeking investment, we can front foot these issues, identifying them before you get in front of investors and ensuring they do not derail your investment offer.